Robert Sparks – Director

Dr. Robert Sparks is Professor and former Director of the School of Kinesiology at the University of British Columbia. He received his Ph.D. and M.S. in Sport Studies from the University of Massachusetts in Amherst, and a B.A. in French from Wesleyan University in Connecticut. His research over the last 15 years has been focused on sport marketing, mass communication, policy analysis and public health. He is the Director of the UBC Centre for Sport and Sustainability, and has taught courses on sport sponsorship and communication, consumer culture, body politics, and ethics. Dr. Sparks helped negotiate the terms of the UBC-VANOC Olympic Games Impact (OGI) research agreement on behalf of UBC. He is the UBC administrator responsible for the OGI project, and also serves as a member of the advisory team that provides project oversight.

Wendy Frisby – Co-Director

Dr. Wendy Frisby is a former Professor in the School of Kinesiology in the Faculty of Education and is the former Chair of Women’s and Gender Studies in the Faculty of Arts. The overall goal of her research program is to determine how those who have the least access to sport and recreation can become more involved as decision makers and participants to promote health, policy change, and other outcomes. She conducts feminist participatory action research with citizens and practitioners to analyze how the social and living conditions experienced by those living in poverty, which are often exacerbated by existing policies, programs, and structures in community sport and recreation, create barriers to participation. She is completing a Social Sciences and Humanities Research Council of Canada (SSHRC) funded project that is examining participatory policy development with Chinese immigrant women and sport/recreation policy makers at the local, provincial, and federal government levels.

Ken Baker – Advisor

Ken has 38 years of experience in managing and conserving British Columbia’s amazing natural resources, primarily through his public service career. Until July 2005, he was a senior executive with the Government of British Columbia, including Assistant Deputy Minister of the Green Economy Initiative and Assistant Deputy Minister with the Ministry of Sustainable Resource Management, responsible for land and resource planning in the province. Ken is now principal of SEE Solutions Inc., his consulting firm advancing smart solutions for sustainable living in collaboration with local, provincial, national and international organizations. From 2001 to 2003, Ken was part of the team that developed Canada’s winning Bid for the 2010 Olympic and Paralympic Winter Games. His role with the Bid team was to define how the 2010 Winter Games could be staged on a foundation of sustainability principles. Starting in 2005 and continuing through to 2010, Ken served as the Consulting Director of Environmental Sustainability with the Vancouver Organizing Committee (VANOC). As Consulting Director, Ken provided leadership on environmental innovation and impact reduction to 53 VANOC functions that organized an extraordinary Olympic and Paralympic Winter Games in Vancouver and Whistler. Part of his role included working with UBC on the creation of the Centre for Sport and Sustainability as a legacy of the 2010 Winter Games to continue showcasing how sport can be a valuable pathway to a more sustainable future.


Matt Dolf – Advisor

Matt is pursuing a PhD in the School of Kinesiology at the University of British Columbia, conducting research on the environmental performance of sport events using Life Cycle Assessment methods. He is also the Wellbeing Initiative Director at UBC, a newly emerging endeavour focused on the development of UBC as a “wellbeing promoting” university, bringing together the health and sustainability sectors. He was formerly the Director, Special Olympics Initiatives for the  Office of the Vice President, Students – overseeing the UBC hosting and sustainability planning for the Special Olympics Canada 2014 Summer Games. Matt has led research work in the fields of Event Management and Sustainability and co-authored the AISTS/VANOC Sustainable Sport and Event Toolkit (SSET). He advises  sport organizations and events on sustainability and sits on the authoring committee of the new Canadian Z2010 Standard on Sustainable Event Management.